{"id":12296,"date":"2025-11-25T08:19:29","date_gmt":"2025-11-25T07:19:29","guid":{"rendered":"https:\/\/brenac-gonzalez.fr\/?post_type=projet&#038;p=12296"},"modified":"2025-12-14T17:09:57","modified_gmt":"2025-12-14T16:09:57","slug":"la-grande-motte","status":"publish","type":"projet","link":"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/","title":{"rendered":"La Grande Motte"},"content":{"rendered":"\n<div class=\"wp-block-group project-template-pattern project-template-2\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"is-style-heading\"><strong>A landscape abstraction in the heart of the seaside town.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image img-alignleft-viewport img-width-80 img-width-mobile-100\">\n<figure class=\"size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_03-1024x721.jpg\" alt=\"\" class=\"wp-image-12024\" srcset=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_03-1024x721.jpg 1024w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_03-480x338.jpg 480w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_03-768x541.jpg 768w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_03-1536x1081.jpg 1536w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_03-2048x1441.jpg 2048w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_03-1200x845.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image img-alignright-viewport img-width-80 img-width-mobile-100\">\n<figure class=\"size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_01-1024x721.jpg\" alt=\"\" class=\"wp-image-12026\" srcset=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_01-1024x721.jpg 1024w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_01-480x338.jpg 480w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_01-768x541.jpg 768w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_01-1536x1081.jpg 1536w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_01-2048x1441.jpg 2048w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_01-1200x845.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large img-width-mobile-90\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-c-1024x767.png\" alt=\"\" class=\"wp-image-12030\" srcset=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-c-1024x767.png 1024w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-c-480x360.png 480w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-c-768x575.png 768w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-c-1536x1151.png 1536w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-c-2048x1534.png 2048w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-c-1200x899.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Working within such a coherent heritage leads us to revisit a branch of the prolific history of 20th-century architecture.<br>Continuing with this botanical metaphor, the aim is to sow seeds and take cuttings from the branches of 1970s brutalist architecture, namely the proliferating architectural systems of La Grande Motte, using a more contemporary approach that reflects the expertise and techniques of our era. Jean Balladur&#8217;s architecture is based on a landscape approach that can be summarized as follows:<br>In the horizontality of the maritime landscape of the Petite Camargue, erect artificial inhabited hills that create a contrasting relief and allow distant views towards the horizon and the sea. The development of mass tourism and access to the sea for all thus finds a systemic and landscape architectural response.<br>Today, 70% of the city is covered by vegetation. Through this landscape cover, the hills of buildings emerge, creating an artificial relief.<\/strong><br><br><strong>Our proposal for this city center project is to create a massing that perfectly reflects this landscape system.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image img-alignleft-viewport img-width-80 img-width-mobile-100\">\n<figure class=\"size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/17-1-1024x767.png\" alt=\"\" class=\"wp-image-12032\" srcset=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/17-1-1024x767.png 1024w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/17-1-480x360.png 480w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/17-1-768x575.png 768w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/17-1-1536x1151.png 1536w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/17-1-2048x1534.png 2048w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/17-1-1200x899.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image img-alignright-viewport img-width-80 img-width-mobile-100\">\n<figure class=\"size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-b-1024x768.png\" alt=\"\" class=\"wp-image-12034\" srcset=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-b-1024x768.png 1024w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-b-480x360.png 480w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-b-768x576.png 768w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-b-1536x1152.png 1536w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-b-2048x1536.png 2048w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-b-1200x900.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>The ambitious program of this complex allows us to create an active base, facing the street, a public space that will meet all the necessary requirements. Generous ceiling height for the ground-floor shops, with a generous height on the first floor allowing for public services or offices.<\/strong><br><br><strong>Aligned with the perimeter of the plot, this base is carved out in front of the cultural center to create a public space, a destination.<br>On top of this base, we are designing an artificial valley, constructed in the style of a natural landscape, with two rises and a saddle. The first, to the south, overlooks the base by four levels. The second, to the northwest, rises nine levels above the base and serves as a landmark in the landscape.<\/strong><br><br><strong>The proportions of these two building volumes are adapted to the roads that border them. On the pedestrian mall, only four levels rise above the base. This low scale is designed to accommodate pedestrians and the gentle urban character of the place. On Avenue de Melgueil, the nine-story elevation does not cast a shadow on any buildings due to the width of the road. It faces the wider landscape and will rise above the surrounding canopy.<br>The founding principles of the city continue on this block, creating a complementary valley in the artificial relief of La Grande Motte.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large img-width-mobile-90\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-a-1024x767.png\" alt=\"\" class=\"wp-image-12036\" srcset=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-a-1024x767.png 1024w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-a-480x360.png 480w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-a-768x575.png 768w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-a-1536x1151.png 1536w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-a-2048x1534.png 2048w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/18-a-1200x899.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large img-aligncenterleft img-width-65 img-width-mobile-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_02-1024x721.jpg\" alt=\"\" class=\"wp-image-12038\" srcset=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_02-1024x721.jpg 1024w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_02-480x338.jpg 480w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_02-768x541.jpg 768w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_02-1536x1081.jpg 1536w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_02-2048x1441.jpg 2048w, https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_02-1200x845.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"has-small-font-size\">Images : IDAPLUS and BGA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landscape abstraction in the heart of the seaside town. Working within such a coherent heritage leads us to revisit a branch of the prolific history of 20th-century architecture.Continuing with this botanical metaphor, the aim is to sow seeds and take cuttings from the branches of 1970s brutalist architecture, namely the proliferating architectural systems of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12039,"template":"","meta":{"_acf_changed":false},"categories":[9,308,684],"client":[213,545],"etat":[76],"sustainability":[],"simplified_certification":[],"materiel":[],"localisation":[237],"class_list":["post-12296","projet","type-projet","status-publish","has-post-thumbnail","hentry","category-housing","category-mixed-program","category-restaurants-2","client-pragma-en","client-sogeprom-2","etat-competition","localisation-montpellier-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Grande Motte - Brenac &amp; Gonzalez et Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Grande Motte - Brenac &amp; Gonzalez et Associ\u00e9s\" \/>\n<meta property=\"og:description\" content=\"A landscape abstraction in the heart of the seaside town. Working within such a coherent heritage leads us to revisit a branch of the prolific history of 20th-century architecture.Continuing with this botanical metaphor, the aim is to sow seeds and take cuttings from the branches of 1970s brutalist architecture, namely the proliferating architectural systems of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/\" \/>\n<meta property=\"og:site_name\" content=\"Brenac &amp; Gonzalez et Associ\u00e9s\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/BrenacGonzalez\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-14T16:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brenac-gonzalez.fr\/wp-content\/uploads\/2025\/05\/HD_cam_02-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/\",\"url\":\"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/\",\"name\":\"La Grande Motte - Brenac &amp; Gonzalez et Associ\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/brenac-gonzalez.fr\/#website\"},\"datePublished\":\"2025-11-25T07:19:29+00:00\",\"dateModified\":\"2025-12-14T16:09:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/brenac-gonzalez.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projets\",\"item\":\"https:\/\/brenac-gonzalez.fr\/projets\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La Grande Motte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brenac-gonzalez.fr\/#website\",\"url\":\"https:\/\/brenac-gonzalez.fr\/\",\"name\":\"Brenac &amp; Gonzalez et Associ\u00e9s\",\"description\":\"Atelier d&#039;architecture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brenac-gonzalez.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Grande Motte - Brenac &amp; Gonzalez et Associ\u00e9s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brenac-gonzalez.fr\/en\/projets\/la-grande-motte\/","og_locale":"en_US","og_type":"article","og_title":"La Grande Motte - Brenac &amp; Gonzalez et Associ\u00e9s","og_description":"A landscape abstraction in the heart of the seaside town. 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